To mitigate the adverse effects of new U.S. tariff policies on Wuhan's foreign trade enterprises and enhance their global competitiveness, the China Council for the Promotion of International Trade (CCPIT) Wuhan Sub-Council, in collaboration with the Wuhan Cross-border E-commerce Association and other related organizations, held a special seminar on April 25 titled "Breaking Through: Strategic Adjustment and Upgrade for Foreign Trade Enterprises under the New U.S. Tariff Policies." The event attracted around 70 participants from government departments, enterprises, and business associations.
Key speakers included Wang Ziqian from the Wuhan Municipal Bureau of Commerce's Free Trade Zone Division; Ye Wenjuan, Senior Equity Partner at Zhonglian (Wuhan) Law Firm; Niu Naqing, Chief Exchange Rate Risk Management Expert at PingPong; and Gao Yashen, Chief Strategy Officer (CSO) of VirtualExpo China.
Wang Ziqian presented a series of supportive policies for the cross-border e-commerce sector in Wuhan, covering business expansion, product certification, brand promotion, overseas IPR protection, overseas warehousing, industrial park development, and service provider incentives. He also highlighted the “Group Overseas Market Expansion” initiative, which organizes enterprises to attend international exhibitions and set up Wuhan-themed pavilions to support global market outreach.
Ye Wenjuan shared insights on preventing intellectual property infringement in cross-border e-commerce and strategies for handling infringement complaints. She emphasized maintaining business models, reducing costs, exploring new markets, and enhancing contract compliance.
Niu Naqing discussed the impact of cross-border payments and exchange rate fluctuations on e-commerce sellers and offered strategies for managing exchange rate risks, such as using rate orders and forward foreign exchange operations, alongside close market monitoring and flexible financial tools.
Gao Yashen focused on connecting Chinese manufacturers with international buyers and distributors, especially in the European market, and explained how Chinese companies can improve global competitiveness. He also noted trends in the European market amid changes in U.S. tariff policies.
Held ahead of World Intellectual Property Day (April 26), the seminar aimed to create a resource synergy among government think tanks, law firms, financial institutions, and international platforms—offering integrated support in policy interpretation, legal protection, financial risk management, and market access to help enterprises systematically navigate international trade challenges.
(Source: CCPIT Wuhan Sub-Council)